About Tripp Higgins
Tripp Higgins is the Strategic Growth Executive at SenioROI, Principal of Six Points Consulting, Advisor at MemoryFox, and Thought Leader in Senior Living and Data-Driven Marketing.
Tripp Higgins is a data-driven yet deeply human leader in the senior living space. As Tripp Higgins is the Strategic Growth Executive at SenioROI, he previously led the growth of MoneyGauge, a platform helping Life Plan and CCRC communities identify financially ready prospects and turn insight into confident move-ins. With a background in economics, marketing, and senior living, Tripp bridges data and empathy to reveal the human stories behind the numbers.
Connecting Data, Storytelling & Human Insight
Tripp believes the best outcomes in senior living happen when data and empathy work together. At SenioROI, he leads strategic growth initiatives that empower senior living organizations to better understand their markets, connect with qualified prospects, and make data-informed decisions with confidence. His work turns complex analytics into actionable stories that help providers strengthen performance while staying true to their mission of serving older adults.
Driving Growth Through Clarity and Connection
Across his career, Tripp has built and led sales and marketing teams that translate data into purpose. Known for making complex metrics simple, he helps senior living providers and their partners uncover insights that strengthen sales performance, align marketing and mission, and create measurable business outcomes. His approach blends the precision of a strategist with the authenticity of a relationship-builder.
A Career Rooted in Connection
Tripp’s journey reflects a lifelong commitment to connecting people, data, and purpose. He has held leadership roles in senior living sales and marketing, including at Fox Run, and built a strong foundation in business development at organizations like M&T Bank and International Fiber Corporation. A graduate of Hartwick College with a degree in business and marketing, Tripp continues to blend analytics and empathy to help organizations grow — guided by a simple philosophy: Live life. Share life. Celebrate life.